Where do I begin…
My name is Daria, I am the Design Consultant and Founder of DNK Designs with over 10 years of experience in Kitchens, Bathrooms and Fitted Furniture design and sales. I have a City & Guilds diploma in Room Planning and have worked for several large retailers including John Lewis Partnership before choosing to become a freelance designer. I also received extensive training with major appliance suppliers, including Rangemaster, Neff and Bosch. As a designer I am often described as a “patient perfectionist” and I can honestly say I love my job.
The idea of setting up an independent design service offering flexible options came to me after a friend of mine, busy mom of two, shared her experience when shopping around for a new kitchen.
The story sounded familiar: she spent four weekends visiting various retailers, choosing the products, making decisions, booking appointments, sitting down with the designers in store for 2-3 hours at a time, waiting for the drawings, making changes and so on. All she wanted was a copy of the plan and pictures to show to her husband who, like most men, had neither time nor patience to shop around. However, she was advised she couldn’t have the plan until she signed on the dotted line and committed to purchase. She felt so stressed out she nearly gave up the whole project.
As a designer who previously worked in retail and trade environments I understand why more and more designers are reluctant to give away the plans. It’s a tough and competitive market and retailers do not want the customers to shop around and risk losing a sale. As an indecisive customer myself I was on my friend’s side. After all, any home improvement is a serious and expensive decision, it would be nice to have an opportunity to review the plans, get a second opinion, explore different options and simply “sleep on it”.
The “light bulb” moment for me was when my friend said, “I just need time so I can make my decision! Is it too much to ask?” It’s not, really. But time…From experience I knew too well that designers who work in sales have little to no time because they have targets to hit, commission to earn and company bosses and shareholders to please.
DNK Designs was founded because we can offer you our time and expertise to help you decide and to give you the freedom to explore the design possibilities without the pressure of selling the products.